Starting a boudoir photography business can be a great way to make money while doing something you love. Here are 9 keys to success that will help you start and run a successful boudoir photography business.
9 Steps to Launching a New Boudoir Photography Business
1. Name Your Boudoir Photography Business
Give your boudoir photography business an identity so people will think of it as a well-known and respected brand. You can take the name of your boudoir photography business from your industry, focus on a geographical location, or use your own name among other options.
The main goal for naming your boudoir photography business is to make it sound appealing and trustworthy so that potential customers will want to use your services.
2. Determine Your Boudoir Photography Business Model
There are several possible types of business models for a boudoir photography business including:
- A studio where customers come to you
- A mobile boudoir photography business that goes to the customer’s location
- An online boudoir photography business
No matter which model you choose, make sure that it aligns with your business goals and the services you offer.
3. Choose a Legal Form for Your Business
By incorporating your boudoir photography business, you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.
The business structure you choose for your boudoir photography business will determine the amount of taxes you pay and which state or federal tax forms you need to file.
Read our article comparing the most common boudoir photography business structures.
4. Write a Boudoir Photography Business Plan
All boudoir photography business owners should develop a business plan.
A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team among other things.
Read our article about how to write a boudoir photography business plan.
5. Apply for the Necessary Permits and Licenses
There may be required licenses and permits you need to obtain before launching your boudoir photography business.
For example, in order to operate a studio, you may need to obtain a business license from your city or county. If you will be traveling to the homes of your customers, you may need a professional license.
You must also register your boudoir photography business as a legal entity with the state where you plan to do business. You can simply file an online form through your Secretary of State website.
Registering with the federal government is also essential so you can properly pay taxes for your business. You will also need an Employer Identification Number (EIN), which you can apply for at the IRS website, if you plan to hire employees.
Read our article about obtaining the proper boudoir photography business licenses.
6. Determine Your Budget & Apply for Funding as Needed
In developing your boudoir photography business plan, you will figure out how much funding you need to start and grow your business.
If you have your own funds to invest in your boudoir photography business, you may consider taking advantage of that. In addition to your personal funds, other forms of potential funding for your boudoir photography business include traditional bank loans, SBA loans, credit cards, angel investors and family and friends.
Read our article about the costs associated with starting a boudoir photography business to help you determine if funding is needed.
7. Get the Technology & Software Needed to Run Your Business Efficiently
When you start your boudoir photography business, it’s essential to have the right technology in place to maximize efficiency. You definitely need a computer with Internet access, and accounting software for tracking expenses and revenues.
You may also want to invest in professional-grade photo editing software, a customer relationship management (CRM) system, and other software to help you manage your business.
Read our article about the technology and software you need to run a boudoir photography business.
8. Market Your Boudoir Photography Business to Potential Clients
Before you start selling your services, you have to let the world know you exist. The first step is to create a website so people can learn more about your services and how they benefit them.
After you launch your website, start promoting it through social media channels like Facebook, LinkedIn and Twitter. Also consider networking with other people in the boudoir photography industry through social media and blogs so they can help share your business.
You also need to start gathering the materials needed to execute on your promotions strategy, which is your strategy for attracting new customers. Boudoir photography businesses should consider the following promotional strategies for which you should start getting prepared:
– Develop a portfolio of your work to show potential clients
– Get involved with wedding fairs and other events where you can showcase your work
– Offer discounts or promotions to first-time customers
– Engage in guerilla marketing tactics like leaving flyers in high traffic areas
– Collaborate with other businesses to promote each other
Read our article about how to market your boudoir photography business for more tips.
9. Get New Clients & Grow Your Business
When you promote your services, you’ll start to get interest from potential clients.
Make sure you’re ready to serve these clients. Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your boudoir photography business.
Read our article about how to effectively grow your boudoir photography business to learn more.
Starting a Boudoir Photography Business FAQs
Starting a boudoir photography business is a great way to tap into the growing trend of women wanting to feel sexy and confident. As a boudoir photographer, you’ll be able to help women feel their best by capturing sensual and intimate photos of them.
The outlook for the boudoir photography business is excellent. Interest in boudoir photography increased by 100% within the past few years and it is expected to continue to rapidly increase. This new and popular form of photography is definitely on the rise.
To start a successful boudoir photography business, you need to have an eye for detail, be creative, have excellent people skills and be comfortable working with technology. You also need to understand the business side of things, including how to market your services and run your business efficiently.
You can start a boudoir photography business from home by setting up a home studio. You’ll need to invest in some basic equipment, like a DSLR (digital single-lens reflexive) camera, lighting and backdrop. You may also want to consider investing in professional-grade photo editing software. Once you have your home studio in place, start promoting your services through social media and your own website.
You can start a boudoir photography business online by creating a website and promoting your services through social media. You’ll need to invest in some basic equipment, like a DSLR camera, lighting and backdrop. You may also want to consider investing in professional-grade photo editing software. Also, start promoting your services through social media and your own website.
Here are some tips for starting a boudoir photography business:
- Invest in professional-grade photo editing software.
- Create a portfolio of your work to showcase to potential clients.
- Get involved with wedding fairs and other events where you can showcase your work.
- Offer discounts or promotions to first-time customers.
- Engage in guerilla marketing tactics like leaving flyers in high traffic areas.
- Collaborate with other businesses to promote each other.
A simple checklist to use when starting a boudoir photography business is as follows:
- Name Your Boudoir Photography Business: This should be done with care, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
- Choose a Legal Form for Your Business: Whether you choose to become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
- Determine Your Boudoir Photography Business Model: Determine how your business will make money. Will you sell products, services, or a combination of both?
- Write a Boudoir Photography Business Plan: Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow.
- Apply for the Necessary Permits and Licenses: In most locations you will be required to apply for a business license and/or permits before you can begin operations.
- Determine Your Budget & Apply for Funding as Needed: You will need to know how much money you have to spend on all of your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
- Get the Technology & Software Needed to Run Your Business Efficiently: You need to have the right tools in place to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
- Market Your Boudoir Photography Business to Potential Clients: A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they truly need.
- Get Clients & Grow Your Business: Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services.
Starting a boudoir photography business can be a great way to make money while doing something you love. By following these tips, you’ll be on your way to launching a successful boudoir photography business.