If you’re looking to start a photography business, you need to understand photography pricing. How much should you charge for your services? What are the different ways to price photography? This article will explore photography pricing lists and help you understand how to price your photography services.
What to Consider When Pricing Photography Services
When deciding how to price your photography, there are a few things you should take into account:
The Cost of Doing Business
This includes the cost of your equipment, props, software, website, marketing, and other business expenses.
Your Time
How long will it take you to complete each photography session, edit the photos, and deliver the final products?
The Value of Your Work
This is subjective; however, consider what you feel your photography is worth and what your clients are willing to pay.
The Competition
What are similar photography businesses are charging for their services?
How to Price Photography Packages
One way to price photography services is to offer photography packages. This could include a certain number of hours, digital files, prints, or other products. Photography packages can be customized to fit the needs of your clients and your photography business.
Hourly Photography Rates
Another way to price photography services is to charge an hourly rate. This could be a flat rate for the photography session or an hourly rate for shooting and editing. The advantage of charging an hourly rate is that it’s easy to estimate the cost of the photography services.
Wedding Photography
Wedding photography is a very specialized type of photography that requires specific skills and knowledge. It’s also one of the most popular types of photography, so there is a lot of competition. You can expect to charge anywhere from $700 to $1,500 as an average hourly rate per wedding photography session, depending on your expertise.
Family Photography Session
A family photography session is a great way to capture memories that will last a lifetime. Family photography sessions can be done in-studio or on-location, and the photographer typically charges an hourly rate. The average hourly rate for family photography is $300-$400.
Graduation Photography Session
A graduation photography session is a great way to capture the unique personality of a high school or college graduating senior. Senior photography sessions can be done in-studio or on-location, and the photographer typically charges an hourly rate. The average hourly rate for graduation photography is $200-$400.
Corporate Headshot Photography
A “corporate headshot” is a professional photo of an employee used for business purposes. Corporate headshots are typically done in a studio, and the photographer charges an hourly rate. The average hourly rate for corporate headshot photography is $200-300.
Product Photography
Product photography focuses on taking photos of products. Product photography is typically done in a studio and the photographer charges an hourly rate. The average hourly rate for product photography is $100-$200.
Flat Rate Photography Pricing
Flat rate photography pricing is a set price for a photography service, regardless of the time it takes to complete the project. This could be a per-project fee or a per-photo fee. The advantage of flat-rate photography pricing is that it’s easy to estimate the cost of the photography services.
Wedding Photography
Wedding photography is a very specialized type of photography that requires specific skills and knowledge. It’s also one of the most popular types of photography, so there is a lot of competition. The average flat rate for a wedding photography session is from $400 to $800 or more.
Family Photography
A family photography session is a great way to capture memories that will last a lifetime. Family photography sessions can be done in-studio or on-location and the photographer typically charges a flat rate. The average flat rate for a family photography session is $300-$600.
Graduation Photography
A graduation photography session is a great way to capture the unique personality of a high school or college graduating senior. Senior photography sessions can be done in-studio or on-location and the photographer typically charges a flat rate. The average flat rate is $600-$700.
Corporate Headshot Photography
A “corporate headshot” is used for business purposes. Corporate headshots are typically done in a studio and the photographer charges a flat rate. The average flat rate for a corporate headshot photography session is $600.
Product Photography
Product photography focuses on taking photos of products. Product photography is typically done in a studio and the photographer charges a flat rate. The average flat rate for a product photography session is $600-$1,200.
Photography Packages
Photography packages are a popular way to offer photography services. This type of package usually includes a certain number of photography sessions. The price is based on the number of sessions.
For example, a 3-hour photography package may cost $500.
Wedding Photography Package
A wedding package typically includes 8 hours of photography, which is enough time to cover the ceremony and reception. The price for a wedding photography package is $2000-$8,000.
Family Photography Package
A family photography package typically includes 3 hours of photography. The price for a family photography package is $750-$900.
Senior Photography Package
A senior photography package typically includes 4 hours of photography. The price for a senior photography package is $600-$1,000.
Corporate Headshot Photography Package
A corporate headshot photography package typically includes 2 hours of photography. The price for a corporate headshot photography package is $400.
Product Photography Package
A product photography package typically includes 3 hours of photography. The price for a product photography package is $750-$1,000.
Additional Services
Additional photography services can be added to any photography package. These services include photo editing, album design, and prints. The price for these services is based on the time it takes to complete the project. For example, a 1-hour photo editing session may cost $100-$250.
Photo Editing
Photo editing is the process of making changes to a photo. This could include cropping, color correction, and removing blemishes. The price for photo editing is based on the time it takes to complete the project.
Album Design
Album design is the process of creating a custom photo album. This could include selecting photos, designing layouts, and adding text. The price for album design is based on the time it takes to complete the project.
Prints
Prints are photos that are printed on paper. The print price is based on the number of prints and the print size. For example, a 4×6 print may cost $65.
Digital Files
Digital files are photos that are delivered electronically. The price for digital files is based on the number of files and the size of the file. For example, a high-resolution digital file with several images may cost $500-$1,500.
Conclusion
When pricing your photography services, it is important to consider the type of session, the location, and the additional services that you offer. The most popular way to price photography services is by offering packages. Packages include a certain number of sessions and usually have a lower per-session price than if the service was purchased a la carte. Hourly and flat-rate pricing are also popular options for photography services. When choosing a pricing method, be sure to consider your target market and what they are willing to pay.