30 Photography Marketing Ideas & Strategies For Social Media & Email Marketing


Marketing is important for any business, but it is especially important for photography businesses. Why? Because photography is a highly competitive industry with many talented photographers vying for the attention of clients. Here are 30 photography marketing ideas and strategies that you can use on social media and email marketing to attract more clients.


Marketing Ideas & Strategies For Social Media

Use Hashtags

Hashtags are a great way to get your photography noticed on social media. When you use relevant hashtags, your photos will be more likely to show up in searches and be seen by potential clients. So, make sure to do your research and find the best hashtags to use for your photography business.

Create A Business Page

If you want to use social media to market your photography business, then you need to create a business page. This will allow you to showcase your work, promote special offers, and connect with potential clients.

Post Regularly

To ensure that your photography business is visible on social media, you need to post regularly. But, don’t just post a few boring sentences; make sure that your posts are interesting, engaging, and relevant to your target audience.

Use High-Quality Images

When you’re posting images of your work on social media, it’s important to use high-quality images. After all, you want potential clients to see your work in the best light possible!

Offer Discounts

Everyone loves a bargain, so why not offer discounts to your social media followers? This is a great way to attract new clients and boost your photography business.

Run A Competition

Running a competition is a great way to get people talking about your photography business. You could offer a prize for the best photo, or simply ask people to vote for their favorite.

Collaborate With Other Photographers

Collaborating with other photographers is a great way to broaden your reach and attract new clients. You could team up to offer discounts or competitions, or simply share each other’s work on social media.

Use Facebook Advertising

If you really want to boost your photography business, you should consider using Facebook advertising for your photography business. This is a great way to target potential clients and get your work seen by more people.

Connect With Local Businesses

If you want to attract more local clients, then you need to connect with local businesses. You could offer to take photos for their business website or social media, or simply promote their business on your own channels.

Get Involved In Local Events

Another great way to attract local clients is to get involved in local events. You could offer photography services on a Facebook page or approach businesses about sponsoring an event.

Speak At Photography Events

If you want to build your reputation as a photographer, you could speak at photography events. This is a great way to show off your expertise and attract new clients.

Write Photography Articles

Writing articles is a great way to show off your photography knowledge and attract new clients. You could write for photography magazines, websites, or simply start a blog of your own.

Create A Portfolio

Having a strong portfolio is essential if you want to succeed as a photographer. Make sure to showcase your best work and update your portfolio regularly to attract new clients.

Use SEO Keywords

If you want your photography website to be found by potential clients, you need to use SEO (search engine optimization) keywords. Do your research and find the best keywords to use in your website content and social media posts.

Advertise On Google

Another great way to get your photography business seen by potential clients is to advertise on Google. This is a great way to target people who are specifically searching for photography services.


Email Marketing Strategies For Photographers

If you want to attract more clients with email marketing, you need to ensure that your messages stand out from the crowd. Here are some top tips:

Use A Professional Email Address

When you’re sending emails to potential clients, it’s important to use a professional email address. This will help to build trust and show that you’re a credible photographer.

Make Your Subject Lines Eye-Catching

Your email subject line is the first thing that people will see, so it’s important to make it eye-catching. Use keywords and emojis to make your subject lines stand out for potential customers. 

Keep Your Emails Short And Sweet

People are busy; they don’t want to read long emails from photographers. Keep your messages short and to the point to increase the chances of them being read.

Use Images And Videos

Images and videos are a great way to make your emails more engaging. You could include photos of your work or behind-the-scenes videos of you in action.

Use A Call-To-Action

Every email should have a clear call-to-action, such as, “book a photography session” or “view my portfolio”. This will help to encourage people to take the next step with your business.

Offer Discounts And Promotions

People love getting discounts and promotions, so make sure to include offers in your emails. You could offer a discount on photography services or free shipping on prints.

Send Out A Newsletter

Sending out a regular newsletter is a great way to stay in touch with your clients and keep them updated on your latest photography news. You could include images of your work, photography tips, or special offers.

Run A Contest

Running a contest is a great way to engage with your audience and attract new clients. You could ask people to submit their best photos for a chance to win a prize.

Collaborate With Other Photographers

Collaborating with other photographers is a great way to reach a new audience and promote your business. You could guest blog on each other’s websites or run a joint Instagram giveaway.

Connect With Influencers

Email influencers in your niche and see if they’d be interested in working with you. This is a great way to get your work seen by a larger audience.

Sponsor A Photography Event

Sponsoring a photography event is a great way to get your name out there and attract new clients. You could sponsor a local photography contest or exhibition.

Send Out Personalized Emails

Sending out personalized emails is a great way to build relationships with potential clients. You could include their name, city, or even photos of their work in the personalized email.

Use Automated Email Marketing Software

Automated email marketing software can help you save time by sending out pre-written emails to your clients. You can set up a welcome email series, birthday emails, or even appointment reminders.

Hire A Virtual Assistant

If you’re finding it hard to stay on top of your email marketing, you could hire a virtual assistant to help you. A virtual assistant can manage your contact list, send out emails, and track your results.

Get Feedback From Your Clients

Getting feedback from your clients is a great way to improve your email marketing strategy. You could send out a survey or poll to get the thoughts from your clients on your latest campaign.



There are a number of different photography marketing ideas and strategies that you can use on social media and email to attract more clients. We’ve listed some of our favorites in this article, but it’s important to experiment with different techniques to see what works best for you. Be sure to keep your emails short and sweet, use images and videos, and include a call-to-action. You could also offer discounts and promotions to entice people to work with you. And, don’t forget to send out a regular newsletter so that your clients stay up-to-date with your latest news.